The BKSTS Cinema Technology Magazine- by Jim Slater
I was pleased to receive as an early Christmas present a copy of an interesting book by Mervyn Gould, one of a series published by the Mercia Cinema Society, which was founded in 1980 to promote and publish research into the history of picture houses.
Basingstoke
Entertained
A History of Cinema in this
Hampshire Market Town
I was amazed to see that ‘Basingstoke Entertained’ is the Society’s 63rd book, and delighted know that this is Mervyn’s fourth book about the history of cinema and the theatre, and that he has three more in preparation, which are expected to be published this year. Mervyn certainly knows his stuff - he started his career in 1963 in the projection room of a 1937 cinema, and after touring and West End work, became a university technical tutor in stage management and lighting.
The book was of special interest to me. Basingstoke was the town that I moved to when I first came ‘down south’ to work in 1970 - it was the only place I could afford a four-bedroom detached house within an hour’s commuting distance of Oxford Circus, and turned out to be a very pleasant town which had recently expanded from its historic market town origins to include a much larger ‘new town’ area which included a surprising number of green spaces as well as the expected range of modern shops and facilities and a large number of traffic roundabouts for which the town became notorious. I have to confess that this book about cinemas in Basingstoke took me completely by surprise - I kept trying to think `where on earth was this cinema?’ as the author rolled out lists of venues that had existed over a period of nearly 100 years, but after a few chapters the truth dawned - by 1970, when I arrived, the only remaining cinema was the ABC / Waldorf on the edge of the then market square, (picture below) all the others having disappeared in the years prior to the town’s redevelopment.
The only historic cinema-related building that I actually recognised had by my time become the Haymarket Theatre ( I remember seeing ‘Gaslight’ and ‘The Ghost Train’ there) and I was fascinated to learn from the book that this historic building had once been The Corn Exchange (animated pictures were evidently shown there in 1900) and The Grand Exchange Cinema. Mervyn manages to weave in a fascinating series of small-town tales of local business entrepreneurs and more or less villainous local town councillors, and presents a very interesting picture of how cinema developed in the first half of the twentieth century. He suggests that George Casey, who leased the Corn Exchange in 1913 and converted it into the Grand Exchange Cinema and Vaudeville Theatre, was perhaps the man who had the most impact on Basingstoke entertainment, subsequently converting the old drill hall into the Pavilion dance hall, reconstructing it as the Plaza, and opening the purpose-built Waldorf in 1935.
The book tells of three early cinemas, converted from the Corn Exchange, a swimming baths (converted into The Electric Theatre), and the Drill Hall. It records the fire which destroyed the Grand in 1925, the race to show the first talkies in 1929, and the building of a super cinema on a concrete raft on swampy ground in 1935. It notes the first incursion of a national cinema circuit when Union Cinemas acquired three Basingstoke venues in 1937 and of the muted opening of the Savoy in the first months of the second world war. There are nostalgic mentions of the formation of the ABC Minors’ Club in 1945 and the experiments with 3D and Cinemascope in the 1950s. The struggles of the cinema industry nationally are reflected in the closing of the Savoy in 1966 and the conversion of the ABC to provide two screens in 1977.
The book is very up to date, mentioning the current multiplexes in the new Festival Place shopping centre (Vue) and at an out of town leisure site (Odeon), even mentioning that the Odeon has a digital cinema projector, and surprised me with the news that The Anvil, Basingstoke’s 1990s Concert Hall, has film projection facilities for an audience of about 800 on a 10 metre wide screen.
The book will obviously be of great interest to anyone with Basingstoke connections, but I am sure that many more Cinema Technology readers will find this a fascinating read. It is only £8.95, and contains lots of interesting old photos of cinema interiors and exteriors, with copies of cinema posters and playbills from the earliest times. You will enjoy it!
Jim Slater
Basingstoke Entertained, by Mervyn Gould. 98pps, paperback ISBN: 0-946406-62-6 A5 Available post-free by sending a cheque made payable to Mercia Cinema Society to Stuart Smith, Mercia Sales, 100 Wickfield Road, Hackenthorpe, Sheffield, S12 4TT.
cinema technology - march 2008